By Maia Gooden A powerful tool for self-expression, makeup has existed for thousands of years, inspiring millions and evolving alongside society. Makeup often reflects the cultural and political climate of its time, functioning not only as a beauty practice but also as an art form used to communicate identity and spread messages. Throughout history, makeup trends have mirrored social change. In the 1920s, women embraced their sexuality through dark kohl eyeliner and the pop

Red light therapy, beef tallow, dermaplaning, exfoliating, using a menagerie of toners and having a “morning shed” is all over social...

I have put together a list (with the help of Cosmopolitan) of some of the trendiest gifts of 2024 that will serve you into 2025.

Sabrina Carpenter, also known as the “pop princess of our dreams” according to Taylor Swift.

I had the opportunity to attend a fashionable Q&A with Andrea Lavinthal, PEOPLE’s beauty and style director.

By Alexia Hill Photo sourced from Valentino Beauty Founded in 1960 by Valentino Garavani and Giancarlo Giammetti, the eponymous fashion...